Farfetch shares accelerated translation workflow

Farfetch at LocWorld 51

June 7, 2024

Dublin, Ireland

ModelFront and Farfetch shared practical experience rolling out quality prediction in an informal Q&A session at LocWorld in Dublin.

The Q&A took place at LocWorld, the top translation industry event, held once a year in Europe and in the Americas.

Farfetch was represented by Conchita Laguardia, who leads AI inside the Farfetch Localisation team. Conchita is a key early figure in applied machine translation quality estimation.

📈 AI Efficiency, 😎 Human Quality — Accelerating Translation for Billions of Words 🌍
June 7
Adam Bittlingmayer, Conchita Laguardia, Johan Sporre, Donna Parrish

High-volume buyers are accelerating the translation of high-value content by integrating AI that automatically confirms as many segments as safely possible. Trillions of translations are looked at by human translators but left untouched. Machine translation is now so good that professional human translators often spend most of their time and cognitive effort confirming segments without editing a single character.

However, the industry failed to turn this amazing AI progress into amazing efficiency. GenAI started in translation in 2017, but after half a decade, in most localization workflows, humans were still forced to review every single word of machine translation fully manually. Now AI that learns to automatically confirm segments is available and seamlessly integrated into translation management systems.

This session covered the practical aspects of rolling out AI for accelerated post-editing, based on concrete experience inside a translation team processing billions of words.

Farfetch shared that it had achieved a 2x to 3x speedup over the year with ModelFront quality prediction.

The discussion on accelerating human-quality translation with AI was attended by translation leaders and AI engineers from companies like Tenable, Workday, YouTube, Google and Adyen, and moderated by Johan Sporre, who leads translation at IKEA.

See the session details on LocWorld.com → (opens in a new tab)