ModelFront for fashion

Accelerating catalog translation

Top fashion marketplaces are accelerating translation safely with ModelFront.

The leading fashion platforms list millions of new products a year, from hundreds of thousands of brands, and make them available to consumers in more than a hundred countries.

The problem

In this competitive space, content is key. Richness and accuracy helps search reach, conversions, customer satisfaction and long-term reputation. In luxury especially, both brand partners and consumers expect quality that corresponds to the premium price of the product.

Unfortunately, manual translation did not scale. Even "post-editing" AI-generated translations did not make translation much faster, because they still required humans to manually edit and verify every single new sentence.

 → AI generation → Manual edit/verify →

Most of the time and money was going to translations that humans were verifying unedited.

Another big chunk went to repetitive, mechanical edits.

Accelerating safely

Now, to scale while keeping human quality, they are using AI from ModelFront, the first and only company fully dedicated to accelerating translation safely.

The private custom LLMs from ModelFront work right inside their existing setup.

AI edits and verifies ✓ millions of translations that professional human translators would verify unedited anyway.

Only the translations that AI can't verify (✗) still go to humans.

                                   ✓ → ----- (skip) ----- →
 → AI generation → AI edit/verify
                                   ✗ → Manual edit/verify →

These content teams keep their human quality, and their existing setup and workflows.